06 October 2023

Valid performance validation? The intent behind the proposed agency is laudable, but it may be a double-edged sword

Suyash Sharma and I have a piece in today's Financial Express linked here on SEBI's proposed performance validation process of investment advisors and RAs by an external agency. While useful, it would impose substantial costs on an already over-regulated arena:

In a bid to bolster the credibility of various market players and protect investor interests, SEBI issued a consultation paper to establish a ‘Performance Validation Agency’ (“PVA”). The proposal comes in the backdrop of an increased demand by market players including research analysts and investment advisers to advertise their performance claims. An investor’s choice of an investment adviser is largely dependent on the past performance capabilities demonstrated by the latter. Therefore, from a business perspective, it is necessary for such investment advisers to be able to showcase their performance to attract clients. Presently, the regulations governing different intermediaries have imposed varying restrictions in terms of what such intermediaries can advertise. Entities like asset management companies and portfolio managers are permitted to report their self-verified performance vis-à-vis certain benchmarks while stockbrokers, IAs and RAs are not permitted to make any reference to past performances as per the relevant advertisement codes. Thus, there is a lacuna in the market which prevents intermediaries from showcasing their performances and thus prevents them from advertising their services.

On the other hand, the regulator has also noted an increase in untrue performance claims being made by various intermediaries, notably in the form of doctored P&L statements on twitter (X) and other social media platforms. These claims are mostly self-verified which makes it easy to manipulate and mislead investors for the sake of attracting clients. Thus, the proposed PVA has been devised by SEBI to serve the dual purpose of addressing the demand by market players to showcase their performance and to protect investors from being misled by false claims of performances. The proposed agency will be an independent body, created as a wholly owned subsidiary of a Market Infrastructure Institution (“MII”). The paper has discussed that sufficient infrastructure requirements may be specified by regulator but is silent on the specifics.

The proposed PVA, for a fee, will validate claims of performance made by the registered intermediaries based on parameters like returns, risk, volatility and other suitable parameters as may be decided by industry forums in consultation with PVA and SEBI. The verification of claims regarding performance of the different classes of financial instruments have been described in the consultation paper. Broadly, the PVA would validate claims by the registered intermediaries of the actual profits made by their clients on the basis of advice/recommendations made. Such validation however shall be carried out for all clients of the intermediary and not selective clients to prevent cherry-picking and misleading claims. It will also validate the claims regarding performance of trading algorithms by testing the algorithm over a reasonable period of time to ensure a fair and accurate result. Claims regarding any other performance metrics will be subject to the core principle that there will be no cherry-picking of favourable events/strategies/client to prevent statistically biased numbers.

To ensure confidentiality, the proposal specifies that client specific recommendations by intermediaries would be displayed on the intermediaries’ website only to the client as opposed to generic recommendations whose performance metrics may be made available publicly post verification. For claims of performance of stock/portfolios, the performance of such stocks/portfolios shall be done for a reasonable period before and after the recommendation, to ensure a realistic picture is portrayed. 

The intent behind this proposal is laudable and there is a need to ensure that investors are not misled by false claims of performance but the proposal may be a double-edged sword. There are two points of concern which stem from the proposals (i) additional costs and time and (ii) data privacy concerns. Primarily, the creation of an entirely new entity would require a substantial capital input and time costs. Considering the PVA would validate claims of performance for a fee, it imposes an additional burden on the intermediaries in terms of compliances and costs. The fees which an intermediary can charge has been capped by the various regulations which govern them; therefore, it is an additional cost on the intermediaries for making factual claims regarding their performance.

There is also an additional risk of data privacy. The various intermediaries would be required to share data of their clients with the PVA, including sensitive personal data, to get their performance claims verified which invariably creates exposure to breach of data privacy. For example, we take an investment adviser’s recommendation through the proposed PVA mechanism. For an investment adviser to get his claims of performance validated, it would have to collect the relevant data from the client who in turn would have to extract the data from the stockbroker. Thereafter, the data would be shared with the PVA for validation before it can be displayed upon verification. The mere transfer of data through the various intermediaries creates a risk of data leakage. The consultation paper seeks to address this concern by proposing that the PVA would be owned by MIIs which already process large amounts of data and as such it would ensure that the PVA is capable of shouldering the burden of data privacy. However, even with a robust internal mechanism to ensure data privacy, it is impossible for the PVA to plug all the holes.

Another facet of this proposal is the lack of discussion surrounding existing market infrastructure which may be used to conduct validation of performance claims. ‘Zerodha’, a leading stockbroker, recently launched its ‘Verified P&L’ initiative which enables users to share their profit and loss report publicly through a link and the veracity of the report is guaranteed by the broker itself. Similarly, other entities have designed systems and mechanisms to verify claims of performances, albeit such claims are self-verified and systems are devised internally. It does not take away from the efficacy of such systems to conduct verification of performance claims. It may be prudent to look into the systems developed by such market intermediaries to create a holistic mechanism of verification which can leverage the existing infrastructure and reduce both the regulators and intermediaries’ burden in terms of costs while ensuring that the investors are protected in the market.


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